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Radio 3 pushes rap and electronica in search of a younger audience

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BBC radio station’s promo films will feature jazz-rapper Soweto Kinch, poet Alice Oswald and a deconstructed Beethoven quartet

Rap and the discordant collapse of a Beethoven quartet are to feature in a provocative trio of television advertisements aimed at shaking up perceptions of BBC Radio 3.

The deliberately shocking short films, to be broadcast from Friday, feature new work specially created for the radio station and include unconventional jazz sounds created by rapper and saxophonist Soweto Kinch, modern poetry from Alice Oswald and the deconstruction of a Beethoven late quartet into abstract electronic notes, courtesy of composer Matthew Herbert– also known as Doctor Rockit.

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