TinyLetters are a simple but radical new email marketing tool that could save poetry and short fiction from obscurity by winning authors a bigger audience
The idea of the TinyLetter is largely self-explanatory: you sign up to a mailing list from which emails are then sent out with varying regularity – some are daily, others biweekly, some even monthly. The diminutive “tiny” is appropriate because there is an emphasis on brevity. And note that they are termed “letters”, not “newsletters” – newsletters being irksome things trying to sell you cheap flights or fashionable clothes, while letters offer a more personal, perhaps even somewhat antiquated conceit.
Related: Lena Dunham's newsletter is a victory for the letter-writing renaissance
The Lunchtime Poetry letter has a high open-rate: 'It's a simple and enjoyable daily routine'
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