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'I flip the male gaze on its head': the woman behind Cynthia Nixon's viral video

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Claire Rothstein’s Be a Lady They Said is a fashion film for the #MeToo generation and an unflinching look at the impossible standards forced on women

Within six days of being posted on Vimeo and Instagram, the fashion film in which Cynthia Nixon reads a poem about the impossible standards imposed upon women had amassed 20m views around the world and been shared by Cara Delevingne, Dua Lipa and Madonna.

Going viral was one thing, but the Madge seal of approval is another – Claire Rothstein, the British photographer and publisher of the fashion magazine Girls Girls Girls, which is behind the Be a Lady They Said video, is “lying down and breathing” when I contact her. “We thought it might get a response, but it’s been completely mad,” she says.

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