Rishi Sunak: reality check for a brand stirred up over a cuppa | Rebecca Nicholson

Let’s call it a brew-haha. When Rishi Sunak tweeted a picture of himself “making tea for the team” as he prepared for his first budget as chancellor, he also whacked in a free and, by all accounts unexpected, endorsement of Yorkshire Tea.

Posing with a gigantic packet of teabags, plus six mugs, and a pot that clearly only holds about three cups’ worth, which made me suspect a potentially catastrophic “piss-weak” scenario was playing out in front of my eyes, he added: “Nothing like a good Yorkshire brew” – a little bonus track for his constituents.